How to Package and Market British Royal Tours as a Transport Company in the UK

eCoachManager’s advice on how transport companies can package and market royal tours in the UK.

The UK’s rich royal heritage makes it an enticing destination for visitors exploring everything regal, from grand palaces to historic landmarks steeped in monarchy. UK royal tours are a prime opportunity for transport companies to carve out a niche offering that takes travellers through Britain’s royal history. Packaging and marketing these royal tours can be a fantastic way to attract local and international tourists. This article will explore how to create and promote UK royal tours and how transport companies can collaborate with tour agencies, museums, and historic sites to ensure smooth operations and mutual benefits.

Let’s dive into how you can offer unforgettable UK royal tours as a transport company and how eCoachManager can help streamline your processes for a hassle-free experience.

Packaging UK Royal Tours: Creating the Perfect Royal Experience

When you think of UK royal tours, it’s all about immersing passengers in British royalty’s splendour and history. To stand out, your royal tours must be well-packaged, offering clients more than just transport but a truly regal experience. Here’s how to get started:

1. Craft Bespoke Itineraries

Curate itineraries that showcase key royal sites while offering flexibility based on your clients’ interests. Here are some must-visit spots:

  • Buckingham Palace: A staple of any royal tour, allowing tourists to experience the Changing of the Guard and, at certain times, enter the palace.
  • Windsor Castle: The world’s oldest and largest inhabited castle, offering visitors a peek into royal living quarters and the magnificent St George’s Chapel.
  • Kensington Palace: A royal residence with exhibitions focusing on famous royals like Princess Diana.
  • Westminster Abbey: Where countless royal coronations have occurred, including Queen Elizabeth II’s.

Create different themed tours, such as:

  • Royal Gardens: Highlight stunning estates like Hampton Court Palace and Kew Gardens.
  • Royal Weddings: Focus on famous venues such as Westminster Abbey and St. Paul’s Cathedral.
  • Royal Residences: Allow clients to explore the homes of past and present royals.

2. Offer VIP Experiences

Incorporate exclusive experiences, such as early access to sites or private guided tours in partnership with the venues. Add touches like afternoon tea at royal-themed cafes or photo stops at iconic sites to make the experience feel truly royal.

3. Luxury Vehicles and Services

Royal tours require a luxurious touch. Consider offering high-end transport options like executive coaches or minibuses with plush interiors, complimentary drinks, and a royal trivia guide on board.

tour group posing at the Buckingham Palace, UK royal fans, October 2024, UK

Marketing UK Royal Tours: Reaching Your Audience

Once you’ve created the perfect UK royal tour, it’s time to market it effectively. Here’s how to attract the right audience:

1. Create a Strong Online Presence

Invest in a professional website and social media presence showcasing your royal tours’ luxurious nature. Include high-quality photos of the key sites and vehicles, and promote itineraries with exciting captions like, “Live like royalty for a day with our exclusive UK royal tours!”

2. Partner with Tour Agencies and Hotels

Collaborate with travel agencies and luxury hotels to offer royal tours as part of a broader travel package. Offering commissions to agents or exclusive hotel guest rates can incentivise these businesses to promote your tours to their clients.

3. Highlight Seasonal Events

Take advantage of royal events like the Queen’s Birthday or the anniversary of a royal wedding by creating seasonal royal tours around these key dates. These themed tours can draw in additional tourists who want to be part of the celebration.

4. Promote Group Discounts and Private Bookings

Market your UK royal tours to groups like history clubs, schools, and wedding parties. Group discounts or private booking options can attract more bookings, especially for special events like anniversaries or family reunions.

Connecting with Tour Agencies, Museums, and Historic Sites

Collaboration is critical to the success of your UK royal tours. Here’s how to build these partnerships effectively:

1. Reach Out to Historic Sites

Contact major historic sites and museums, such as Windsor Castle, The Tower of London, and Hampton Court Palace. Offer your transport services as a reliable and efficient way to bring visitors to their doors.

2. Form Partnerships with Tour Guides

Connect with licensed royal tour guides who can enhance your tour offerings with in-depth knowledge and storytelling. They can either be hired directly by your company or as an additional service you promote to clients.

3. Offer Mutual Benefits

Explain the benefits of collaboration to these organisations, including increased visitor numbers and co-branded marketing. For example, you could promote their attractions on your website, and they could recommend your transport services to visitors.

Streamlining the Process with eCoachManager

Transport companies can rely on eCoachManager to manage all these moving parts efficiently. This powerful transport management system is the best choice for handling the logistics of your UK royal tours.

Why Use eCoachManager?

  • Real-Time Fleet Management: Monitor your fleet in real-time, ensuring that your royal tours stay on schedule.
  • Automated Booking System: eCoachManager simplifies bookings, payments, and invoicing so you can focus on providing an excellent customer experience.
  • Route Planning and Optimisation: Effortlessly plan routes and schedule multiple royal tours without the risk of overbooking.
  • Customer Relationship Management: Keep track of repeat clients and provide them with personalised offers for future tours.

Conclusion

Packaging and marketing UK royal tours can unlock a lucrative niche for transport companies, allowing you to tap into the UK’s rich royal history and tourism appeal. By offering tailored itineraries and luxury experiences, as well as collaborating with royal sites and tour guides, you can create unforgettable experiences for your clients. With eCoachManager, you’ll have the best transportation management software to handle bookings, fleet tracking, and route optimisation, ensuring your royal tours run smoothly.

Now is the time to establish yourself as the go-to provider for UK royal tours and let your clients travel in true royal style!