SEO (search engine optimisation) is a practise that is vitally important to a website to help it’s ranking. Although it does matter what is the purpose of your website that will ultimately drive your SEO. For instance a site concerned with Bus and Coach charter will have a different purpose than an eCommerce site selling watches..

What is SEO

SEO is a marketing ideology focused on growing visibility in organic search engine results. Google, Bing and Yahoo will rank your site depending on the SEO strategy and content.

SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines. There are many facets to SEO, from the actual words on the page to the way your site links to other sites. Also it is how your site is structured in a way that Google and the other search engines understand.

Why Use SEO?

Search engines are the primary method of navigation for internet users. This is the fact if your site provides content, services, products, information or everything and anything else.

If search engines cannot find your site, or add your content to their databases then you will miss out on all the opportunities to drive traffic to your site.

The words that users type into the search box are vitally important, these are called search queries. Past experience shows the search engine traffic can make or break an organisation’s success.

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Difficulties with SEO

The algorithms used by search engines is complex and very smart, but they still need assistance.

The right SEO can net you thousands of visitors and increased attention, but poor or badly presented SEO can hide or bury your site deep in the search results where visibility is minimal.

Making content available to search engines will help boost rankings so that content will be placed where searchers will more readily find it. Trying to elevate your site in the rankings is hard, the better the SEO the more chance you have of keeping ahead of your customers.

Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they have determined are the most relevant.

SEO v PPC

PPC (Pay per click) advertising such as Google Adwords can elevate your site to the top rankings for as long as you keep on paying. It can be a short term remedy to boost your site in the rankings.

However, good SEO content is organic. It is permanently on your site and leaves a legacy for search engines to find.

Owning a bus or coach charter company website you will have to bear in mind what pages that you expect your customers to have to access and possibly fill in.

You will have to structure the site to be easy to navigate and logical for the user to find the CTA pages.

The team behind eCoachManager have huge experience in assisting UK and Australian coach operators to successfully raise the profile of their websites.