The Importance of Getting Customer Reviews and Testimonial for your Business

Reviews online are the biggest influencing factor nowadays. It is an absolute essential tool to promote your business on the web. It is also important to any businesses, whether or not they sell online, it can help them be on top of the search result page.

When people are thinking about buying a particular item or want to be adventurous to try a restaurant, seeing an average review rating 4 stars and above, or reading positive reviews can give one an extra information to make a fitting decision.

To make things simpler, it’s the public’s testimony that really matters. People need reassurance and confirmation that their actions are the right ones. Majority will take a look first the ratings and read the reviews before deciding or purchasing. Review sites are are used a lot and relied upon by a great many web users.

Here are some of the many Platform Review Sources that you can Rely On

Here our picks on Five platforms that can aid in your customer reviews and testimonials.

Google My Business

Google My Business is very beneficial to anyone looking for any information online. It has features showing business hours, phone number, address, directions on Google map, and reviews or ratings of other people. You can also, see pictures or have a virtual tour before going there and know what’s best about the business.

Google My Business gives you insights by reading through reviews or checking the ratings by others. Now that Google My Business is showing reviews from a variety of websites, it’s important to make sure you look at the reviews before deciding whether to purchase or not.


An American multinational corporation headquartered in San Francisco, California. It was founded in 2004 by former PayPal employees Russel Simmons and Jeremy Stoppelman. is a crowd-sourced local business review and social networking site,

It has 135 million monthly visitors and 95 million reviews. The site has pages devoted to individual locations, contact information, hours and other basic listing information.

Yelp users can also, submit a review on the products or services by using a one to five star rating system. In addition to writing reviews, you will see users react to reviews and give a “thumbs-up” if it is “useful, funny or cool.


The Facebook website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates. Facebook is one of the review sources you can inquire since, it is also the biggest online social media and social networking service today.

You can find contact details i.e address, phone number, email address, and some website homepage. Most businesses now have a facebook account with some opting not to have a website.

You will see people writing reviews, some will react to the reviews, discuss their personal experiences or plan events. Facebook is available on your own language and globally used by everyone.


Twitter, the first big microblogging site, was founded by Jack Dorsey, Noah Glass, Biz Stone, and Evan William in March 2006.

It is an online news and social networking service where users post and interact with messages, “tweets”, up to 140 characters only. The ability to post anything you want makes it a good source of information to find reviews, discussions or sharings by others. For some, these postings can be very influential to impressionable minds.

Twitter can also be great for keeping in touch with friends or keeping up with what’s going on in the world, especially trends in technology and breaking news. As of the 1st quarter this 2017, the microblogging service averaged at 358 million monthly active users worldwide.


Also, one of the world’s largest online review communities, Trustpilot. Founded by Peter Holten Mühlmann in Denmark last 2007. The business grew bigger and started opening international offices on 2013 in New York, London, France, Australia, Germany and Denver.

Currently with 21 million consumer reviews of 135,000 businesses. Everyday, more than 20,000 consumers sign up and averagely every 4 seconds a new review is posted on the community. Trustpilot empowers consumers that are considering purchasing a product or service by providing them with easy access to the information they value most—the experience of others.


So what does this mean for the business? For starters, it’s time to make sure you are asking for reviews from your customers on a variety of platforms. After all, customer reviews tell the story of your company—and positive reviews can get you more business.